ipadmockup_treblebanner

treble records

Tasked with creating a brand identity using a random number and letter. I made the record label treble using the letters “t” and “3.” I chose a typeface for the logo that visually emphasized the curves that resemble the treble of a music note. I then designed a full business system for the brand as well as mockups to promote to music fans.

software

after effects

indesign

illustrator

photoshop

To make the brand more recognized, I designed a logo animation.

collateral

color guide

process

sketches

I was given the letters “E”, “e”, “t”, and “3” at random. Two of these options were combined in as many different ways as I could come up with. I really liked how the “t” and the “3” interacted with each other’s curves.

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