The University Relations team offers a summer internship program for the DriveTime family of brands. To attract students at career fairs, I translated our core principles into culturally inspired stickers that would resonate with the next generation of talent.
software
illustrator | photoshop
collateral
After receiving excellent feedback from the university relations team, they decided to further develop the branding for the upcoming internship class. The stickers were then incorporated into a shirt design that were distributed to interns on their first day and used throughout their 3-month journey.
moodboard
I wanted to merge elements from the auto industry with a fun company culture.