DT-CP-Header

internship program​

The University Relations team offers a summer internship program for the DriveTime family of brands. To attract students at career fairs, I translated our core principles into culturally inspired stickers that would resonate with the next generation of talent.

software

illustrator | photoshop

collateral

After receiving excellent feedback from the university relations team, they decided to further develop the branding for the upcoming internship class. The stickers were then incorporated into a shirt design that were distributed to interns on their first day and used throughout their 3-month journey.

moodboard

I wanted to merge elements from the auto industry with a fun company culture.

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