asu mlk campaign
the Arizona state university martin Luther king, jr. committee works with the visual communication design (VCD) program. annually, the VCD class aids the committee by designing a campaign. the objective is to celebrate servant leaders and what dr. King stood for. I worked with Laurie MacQueen, Anisa Munoz, and Samantha ray to convey the idea that although we as humans may be different, we all deserve the same respect. out of 11 teams, our team was the winning campaign theme which launched in January 2021.
software
adobe xd | after effects | illustrator |
photoshop
the reel animation used as the website banner.
collateral
moodboard
The challenge was to create a campaign that would stand out from previous years and capture people’s attention. We aimed to make it interactive and engaging, something that would make people pause and look as they scrolled through their feeds.
process & sketches
We began integrating the visuals after selecting the strongest phrase: “race may differ”. We needed a visual representation of the different categories. We chose symbols related to the emphasis of the asterisk symbol, and we designed characters that were distinct enough to be identified, but still invoked a sense of mystery.
