earnest & humble
The idea was to revamp the earnest and humble brand. Our core objective was to highlight what set the brand apart from other coffee producers. The concept was to highlight their sun-dried technique in a pattern throughout the package. I collaborated with my teammates Laurie Macqueen, Anisa Munoz, and Samantha ray. I expanded on making the packaging more unique and relate to the coffee being organic after taking on the job by myself.
The logo animation was designed to market the brand to coffee enthusiasts.