Following my internship at Phoenix Center for the Arts, I decided to volunteer to rebrand the art mobile logo. I made the decision to take on the challenge of enhancing the brand’s image. My goal for the brand is for it to be instantly recognizable and bring joy to people. This brand was designed to appeal to people of all ages and genders. I wanted it to be lighthearted while still maintaining a professional tone, as well as work with the Phoenix Center for the Arts’ branding.